Turn Conference Sponsorships
Into Measurable Pipeline & Revenue
Event Revenue Partners helps B2B companies turn conference sponsorships and trade show investments into measurable pipeline and closed revenue.
Event Revenue Framework™
A three-step system for converting conference sponsorships into measurable pipeline and revenue.
Model the Economics
Estimate pipeline and revenue potential before committing to a conference sponsorship.
Design the Engagement
Convert booth traffic into structured sales conversations and qualified opportunities.
Measure Pipeline & Revenue
Track how conference engagement translates into measurable pipeline and closed revenue.
WHAT SETS US APART
The Intelligence Advantage
Most sponsorship decisions are made on instinct. Ours are made on data.
The B2B conference landscape is not a mystery — but most companies treat it like one. They sponsor events based on brand familiarity, sales team requests, or what competitors appeared to be doing last year.
At Event Revenue Partners, we maintain an active sponsorship intelligence dataset across the North American B2B conference landscape — tracking which companies are sponsoring which events, at what investment level, and what the commercial outcomes look like over time.
We track the verticals that matter to our clients: SaaS, HR tech, cybersecurity, fintech, martech, sales tech, and AI and data platforms — with particular depth across the Canadian market.
We track sponsorship patterns across 100+ B2B conferences in Canada and North America — updated continuously, not annually. Know where your buyers actually show up before you commit budget.
Know which of your competitors are sponsoring what, at what level, and how long they’ve been committed. Stop guessing where your category is investing. Start positioning ahead of them.
We model expected pipeline return before you commit budget — so every sponsorship decision starts with a defensible business case, not a hunch and a handshake.
This is not event planning. This is conference revenue intelligence.
Who We Are
Caullyn Godfrey and Andrew Cashin, Co‑Founders of Event Revenue Partners Inc. (formerly ACGMGMT), have spent most of their careers working together — across event production companies, industry associations, and corporate conference programs.
Between them, they’ve been on the ground for close to 300 live events and even more virtual ones. In 2017, they formalized that experience into Event Revenue Partners — built specifically to help B2B companies and conference organizers get measurable commercial return from the events they invest in.
Event Revenue Partners isn’t a theory. It’s two people who’ve been in the room — behind the booth, on the floor, and at the table — for most of the last two decades. That’s what we bring to every engagement.
Over 20 years.
Hundreds of events.
Some familiar names.
